How Twitter can be useful for companies

Twitter can be used in differents ways to improve efficiency of a company:

- Direct use: the company uses Twitter as a channel for marketing and public relations.
- Indirect use: employees are using Twitter to enhance their personal reputation, valuing in the same time the vision of the company.
- Internal use: employees are using Twitter as a tool for disseminating information in relation to their projects and ideas they wish to share.
- "Watch": The flow of conversations on Twitter provides a rich source of information on what consumers think of you, but also what they think of your competitors.

But, to take advantage of these opportunities, it is necessary to have someone who can effectively use this tool. Not easy to involve a senior officer of a large company in this kind of action, as  writing on a blog or discussing in a forum. Further, the deepest change that involve the use of Twitter, is the absence of advertising on the service, making it great strength, and also generates attraction: Companies must communicate differently.

François Gautier