Utility of Facebook for companies

Facebook has now more than 500 million members, equivalent to the population of the European Union. It has also become the most visited website, surpassing the search engine Google. Being on Facebook has become a virtual necessity for brands and companies.

10 good reasons to be on Facebook

1. Create visibility. Facebook is the ideal platform to start his online presence and occupy the land. It's a way to connect on launching a new product or service, an event, to make targeted advertising.

2. Improve the ranking. By being active on Facebook and regularly, your page can go in search results.

3. Improve sales. Facebook allows us to reach an audience previously unattainable, to find new customers, make sales online.

4. "Watch". By probing conversations and groups, it is possible to know what is being said about your brand, your competitors.

5. Improve communication. Create groups about your products, your organization...

6. Refine its strategy. Facebook is a simple way to make surveys.

 7. Improve customer relations. Facebook can be tuned with clients who back problems. Accept criticism gives an open and transparent company. Improve the product or service gives a reactive result.

8. Involve employees. They are already likely to use Facebook at work. Involve and liaise with clients allows them to account and to value them. They will find some extra motivation in their work.

9. You can still find other professional uses such as recruiting staff, find partners ...

10. Impose your expertise. Intervene in Facebook groups related to your activity can help to demonstrate your expertise.


The 10 brands (company or product) with the most facebook members:

1- Starbucks (12 363 040 members)                                        

2- Coca Cola (10 290 712)

3- Oreo (8 393 178)

4- Skittles (8 281 341)

5- Red Bull (7 629 235)

6- Converse All Star (4 654 656)

7- Pringles (4 493 502)

8- Zara (4 179 619)

9- Nutella (4 090 519)

10- Ipod (3 856 882)